Inspired by the legendary Swiss Army Knife, a virtual icon and one of the most widely recognized consumer products in the world, Swiss Army Watches have synonymous standards. Durability, dependability, and Swiss engineering are all here for a combination of functional value and classic design at a moderate price point. Swiss Army has been an international watch brand since 1989. The designs are utilitarian and direct in keeping with the practical nature of the knife, and these watches are less about status and more about value. Trust the authenticity of the name but believe the uncompromising craftsmanship that makes these watches worthy to carry the cross and shield emblem of Swiss Army. You'll find that their unique ingenuity comes from a dedication to evolving their designs to reflect the multi-faceted needs of your life.