Technomarine

A chronograph on a transparent plastic strap, selling 50,000 models in the first year and creating an entirely new category of luxury fashion timepieces, one which triggered a revolution in the fine watch industry. Initially conceived as a “vacation souvenir watch”, the “Raft” paves the way for a new generation of fine timepieces.In 1999, aware of the potentially short life span of the “Raft”, Dubarry decides to extend its longevity by adding diamonds, and the “TechnoDiamond” was born. The industry claims that he's “insane”, and Franck Dubarry single-handedly manages to revolutionize the market with a product born of the never before conceived and almost “sacrilegious” association between plastic
and diamond. Dubarry then creates the first combination of a diamond-paved bezel on a
diving chronograph with an interchangeable gel strap. More than 150,000 models are sold
while thousands of look-alikes begin to flood the market. The name TechnoMarine
becomes synonymous with unbridled creativity and individual sophistication, strong character and product integrity. The company has formed a niche in which fun and
sophistication commingle, a revolutionary concept in a mostly conservative industry.
Sales skyrocket, and for three years the company surfs the “TechnoDiamond” wave.
More than just a design, the "TechnoDiamond" is a lifestyle portrayed through a watch in which people can identify themselves. 2004: Franck Dubarry's creative nature and strategic vision inspire his latest collections for TechnoMarine, which are even more technically challenging and artistically inspiring: from the “Maori” line to the exquisite “tourbillions”, from the efficient performance of the “Nitrox” to the exclusive colors of the new “TechnoDiamond ChronoCeramique”, another industry innovation from TechnoMarine. The TechnoMarine collection now offers a range of products to meet an ever expanding global consumer base, all executed in TechnoMarine's signature combination of luxury, fashion and fine watch-making.